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We were just interviewed by MOTHERBOARD about our Kanye West and Taylor Swift analysis. Here are some great quotes from the piece entitled “A Data Scientist’s Emoji Guide to Kanye West and Taylor Swift”:

“What can emojis tell you about celebrities and their fans? Data scientist Hamdan Azhar, founder of emoji analytics company Prismoji, pondered this age-old question in the wake of some fresh Taylor Swift and Kanye West drama.”

“All behavior has meaning. We don’t need to consciously make a choice for it to be meaningful, a lot of it is subconscious,” he said.

“It’s the early days of emoji exploration and I’m really excited about what the future holds.”

Read the entire interview here!

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